Willy’s Mobile Detailing is an Ottawa-based automobile detailing service. I partnered with them to create branding, a social media package, and web design. Willy’s is not your sports car fanatic focused detailer, but instead makes accessibility, removal of barriers and convenience their key features, and for that reason we chose a bold and fun approach for their brand strategy that would resonate with their target audience – hard working on-the-go families.